Maro A. Hogan

Maynard, MA 01754
978-201-9031
maro@purplepeardesign.com

Professional Summary

Creative and detail-oriented graphic designer with extensive experience in developing and executing marketing materials, including corporate identities, advertising campaigns, websites, and print collateral. Proven expertise in managing end-to-end production processes, from concept development to final execution, ensuring accuracy and consistency across all stages. Recognized for quick turnaround times and precision in design, with a strong background in creating impactful visual content for diverse clients. Proficient in Adobe Creative Suite, with a solid understanding of typography, layout design, and brand development. Experienced in mentoring and improving team skills, contributing to the overall quality of design projects. Adept at collaborating with cross-functional teams, effectively solving complex design challenges, and managing conflicts to maintain a positive and productive work environment. Skilled in coordinating and overseeing complex design projects, ensuring timely and successful completion while maintaining visual consistency across all materials.

Experience

Co-founder/Art Director, 2002 - Current | Purple Pear Design (purplepeardesign.com) | Maynard, MA

  • Spearheaded the creation of comprehensive marketing materials, including corporate identities, websites, brochures, promotional items, and oversaw photoshoots for advertising ensuring brand consistency and elevating market presence across diverse industries.

  • Led branding and digital presence initiatives for various clients, designing logos, signage, tradeshow booths, business collateral, and interactive reports to establish strong and cohesive brand identities.

  • Developed and executed marketing collateral and in-house decor, including business cards, notepads, and promotional materials, driving improved brand alignment and operational efficiency in multiple sectors.

  • Designed and produced a wide range of print and digital materials, such as annual reports, event posters, multi-page
    brochures, and digital advertising, effectively supporting client communication and fundraising efforts.

  • Managed complex design projects from concept to completion, collaborating with in-house teams and external partners to ensure high-quality outcomes and consistency across all deliverables.

  • Worked with notable clients such as ArtSpace Maynard, Connexion, Garden Mates Design, Glimpsewood Residential, JC Consulting Group, Maynard Economic Development Committee, Maynard Education Foundation, Maynard Public Library, SAI360, Sundance Publishing, and UKG (Ultimate Kronos Group), delivering tailored design solutions that met their unique business needs.

Designer, 2000 - 2002 | White Rhino Productions | Burlington, MA

  • Developed, designed, and executed a wide range of marketing materials for a small advertising agency, including corporate identities, advertising campaigns, websites, animated gifs, direct mail, brochures, datasheets, billboards, and tradeshow signage, significantly enhancing brand visibility and client engagement. Leveraged a deep understanding of design principles and marketing strategies to deliver visually compelling and impactful collateral.

  • Collaborated closely with clients from initial concept to final design, ensuring that all marketing materials aligned with their brand vision and objectives. Created and implemented cohesive corporate identities that effectively communicated brand values, helping clients differentiate themselves in competitive markets and driving business growth.

  • Managed all aspects of project production, coordinating efforts between clients, designers, copywriters, pre-press vendors, printers, and programmers. Ensured the timely and successful completion of projects by maintaining clear communication, meticulous attention to detail, and a focus on delivering high-quality results that increased client satisfaction.

Designer, 1997 - 1999 | Staples, Inc. | Framingham, MA

  • Provided innovative creative concepts, layouts, and precise copy fitting for catalog covers, interior pages, and ancillary materials, ensuring visually appealing and effective designs that aligned with brand guidelines.

  • Conducted thorough proofing at each stage of production to ensure accuracy and consistency, earning recognition from management for exceptional turnaround times and attention to detail.

  • Collaborated in the development and enhancement of the training program for new designers, contributing to the continuous improvement of team skills and overall design quality.

Skills

Experienced in software like Adobe Creative Suite, Google Suite, Microsoft Suite, HTML, CSS, Squarespace, and Wix, along with using project management tools like Workfront and WorkZone.

Education

Clark University – Computer Career Institute, Framingham, MA | Certificate in Computer Graphic Design and Prepress, Intensive 300-hour program focused on advanced graphic design concepts and technologies

Northeastern University, Boston, MA | Coursework in Graphic Design

University of Massachusetts, Amherst, MA | BSc in Managerial Economics; Majored in Fine Art for two years

Volunteering

School Committee Member, Maynard, MA | 2018 - 2020, 2022 - Current

  • Appointed three times and elected for a three-year term to a five-person committee to oversee the governance of the Maynard Public Schools.

  • Collaborated with the Superintendent, Administrators, Teachers, and Students on school policies and procedures, curriculum changes, budget implications, and much more.

  • Led the successful transition of all district policies (280+) to align with Massachusetts Association of School Committees (MASC) standards, completing the comprehensive overhaul within a 2 to 3 month timeframe. Established nomenclature on where in the process each policy was in the review/approval process.

  • Served as the liaison to Special Education Parent Advisory Council (SEPAC), facilitating improved communication and collaboration between SEPAC and the Director of Student Services.

  • Advocated for stronger partnerships between the the Selectboard, Finance Committee, Capital Planning Committee, and the School Committee to enhance community-wide initiatives and support for Maynard Public Schools.

Mentoring, May nard, MA | 2023, 2024

  • Managed two high school seniors on their senior design projects, overseeing client meetings, logo design, and Adobe Illustrator usage.

  • Provided comprehensive mentorship to senior students, offering personalized guidance on academic advancement, career planning, and personal development to prepare them for post-graduation success.

  • Developed and facilitated targeted workshops and one-on-one coaching sessions, empowering senior students to set and achieve meaningful goals while enhancing their leadership and decision-making skills.